IL BASKETBALL PREMIERE LEAGUE
A full visual identity transformation, turning a fragmented graphic presence into a bold, modern sports brand.
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RESPONSIBILITIES
I led the rebrand from the first visual direction through to the final designs across platforms. The challenge was to build an identity for a younger audience and get the organization behind it. I developed the brand system and supervised its execution, working with stakeholders throughout.
Starting from a point of no defined identity, the challenge was to shape a clear and powerful brand from the ground up. We aimed to reach a slightly younger audience while preserving the competitive essence of the league, ultimately creating their first complete branding system - one that feels dynamic, modern, and worthy of a leading sports organization.
YEAR/S
2022
TOOLS
After Effects, Premiere, Photoshop, Illustrator, InDesign
CATEGORY
Branding and Identity
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