IL BASKETBALL PREMIERE LEAGUE
A full visual identity transformation, turning a fragmented graphic presence into a bold, modern sports brand.
00
RESPONSIBILITIES
Being an Art & Brand Director and Supervisorwas not that easy. The heads of this organization are old, and trying to communicate to them the young identity [even tough they asked it] was hard. I led the rebranding process end-to-end - defining the visual language, building the brand system from scratch, and overseeing all design executions across platforms, in order to reach the youg audience we were looking for.
Starting from a point of no defined identity, the challenge was to shape a clear and powerful brand from the ground up. We aimed to reach a slightly younger audience while preserving the competitive essence of the league, ultimately creating their first complete branding system - one that feels dynamic, modern, and worthy of a leading sports organization.
YEAR/S
2022
TOOLS
After Effects, Premiere, Photoshop, Illustrator, InDesign
CATEGORY
Branding and Identity
01
02
03
04
05
06
07
08
09
SEE ALSO
